Story-telling is a big part of what I love to do. The opportunity to create branding and design identity for Cultivate Marketing Services gave me the chance to explore this. Starting with hand-drawn elements which were then digitally rendered. I took inspiration from the Bohemian Arts aesthetic and gave it a New Zealand flavour with a medley of backyard chickens (organic of course!), bees and NZ native flora and fauna to communicate Cultivate’s passion and energy helping businesses grown and develop.