At the heart of this rebrand was the need to reflect the principles of organic winegrowers who by working in harmony with the environment produce characterful world-class premium wines. Creating a clean and modern brand which takes its inspiration from nature I have incorporated a pared back colour palette consisting of vibrant green, symbolising ‘growth’, and deep inky blue, reminiscent of the night sky and the life sustaining force of water. The crescent moon in combination of hand-drawn vine illustrations further eludes to fecundity of the earth adding depth and further communicates the symbiotic relationship between organic wine practices and the environment.